Ethics of Competition in the Marketing and Sale of Therapeutic Medicines: Pharmaceutical Propaganda and the Monopoly of Medicines as a Model  A Jurisprudential Study

Abdelfatah, Rabaa Eid

doi:10.21608/zjac.2024.423880

Ethics of Competition in the Marketing and Sale of Therapeutic Medicines: Pharmaceutical Propaganda and the Monopoly of Medicines as a Model A Jurisprudential Study

Document Type : Original Article

Author

rabaa eid abdelfatah

Department of Jurisprudence, Faculty of Islamic and Arabic Studies for Female Students, Al-Azhar University, Cairo, Egypt

10.21608/zjac.2024.423880

Abstract

Ethics of Competition in the Marketing and Sale of Therapeutic Medicines: Pharmaceutical Propaganda and the Monopoly of Medicines as a Model
A Jurisprudential Study
Rabaa Eid Abdel Fattah Hassan.
Department of Jurisprudence, Faculty of Islamic and Arabic Studies for Female Students, Al-Azhar University, Cairo, Egypt
Email: akhlaaqi.eslaamyh@gmail.com
Abstract:
Islamic law (Sharia) calls for good manners and orders people to practice them in their dealings such as buying and selling, so rulings of permissibility and prohibition of such dealings, along with transactions that require ethics, were established, especially while competing with others in pharmaceutical marketing. This research aims to show that some of such dealings are permissible and ethically based, and some are not permissible since they are based on lying, cheating and fraud. This research also aims to show types of forbidden competition in pharmaceutical marketing through a) pharmaceutical advertising, and b) monopoly of medicine. The jurisprudential adaptation of each type has been given. The research relies on the analytical, descriptive, and comparative approaches. The most important results of the research include the following: the professions of medicine and pharmacy are based on honesty, which is one of the core morals that the Wise Lawgiver has encouraged us to uphold. The patient should not be used as a tool for profit through the prescriptions written by the doctor for the purpose of marketing medication. Advertising and marketing guidelines for any product, whether medicinal or otherwise, must be adhered to, ensuring that advertisements are based on credibility.

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